GIT Report 2010
The problem
Trends are emerging that increasingly force companies to be environmental sustainable. Or, better, not-sustainable company behaviors are no longer tolerated. Environmental sustainability is no longer a company option, but it is becoming a way of doing. Thus environmental sustainability cannot be the result of spot initiatives but has to be part of the corporate strategy. Sustainable corporate strategies are therefore required, i.e. companies have to embed the sustainability issue into their own corporate strategy and business models. Green technology (abbreviated as GreenTech) or clean technology (abbreviated as CleanTech) is the application of the innovation to conserve the natural environment and resources. The aim of GreenTech is to enhance resource productivity and therefore allow companies to use a range of inputs more productively. Adopting a green-tech approach can also trigger breakthrough innovations that lower the total cost of a product/service or improve its value.
The results of our research
CrESIT (Reserch Center for Innovation & Life Science Management) of Insubria State University jointly with San Francisco State University realized the GIT 2010, the first global report that analize the Green IT approach of European and US companies.
The report was presented on 5th July 2010 at PricewaterhouseCoopers, that carried out an independent audit of the methodology.